The Great Debate:  VOI vs. ROI

Wednesday, June 8, 2016
9:00am - 9:30am

LuAnn Heinen, Vice President, NBGH
Amy McDonough, Vice President and General Manager, Fitbit Wellness

When it comes to health and wellness initiatives, the looming question that HR and corporate wellness managers have come to expect from their business team is “what’s the ROI?” Do health cost savings still count as the most important benefit of corporate wellness programs? Some would argue that in order to get the full picture on a program’s success, managers must also begin to consider the value on investment (VOI). But what exactly is VOI and how do you convince upper management that those intangible benefits really are worth it? 

In this morning fireside chat, LuaAnn Heinen from the National Business Group on Health (NBGH) and Fitbit’s Amy McDonough will discuss key challenges companies face when measuring the success of corporate wellness programs, as well as actionable solutions to remedy those problems. 

You'll also learn:
- The key differences between dollars-and-cents impacts and less tangible forms of program measurement that can be used to measure the effectiveness of your health and wellness program
- Whether the Return on Investment (ROI) and Value on Investment (VOI) measurement systems can co-exist
- Understanding which measurement system works best for your company and best practices for tracking wellness success

LuAnn Heinen

LuAnn Heinen

AMy McDonough

AMy McDonough