The Lowdown on Effective Motivation and Sustaining Behavior Change
9:00am - 9:45am

Jeffrey Kullgren, MS, MD, MPH, Research Scientist, Center for Clinical Management, VA Ann Arbor Healthcare System

Health and wellness leaders can draw on a variety of health behavior theories when crafting strategies to motivate employees to engage in healthy behaviors. Yet, it can be challenging to discern the relative strengths and limitations of different behavior change perspectives—and to integrate them into innovative and feasible strategies to optimize engagement. 

At this session, you'll learn:

- The underpinnings of behavior change
- The evidence for cutting-edge behavior change perspectives
- How different behavior change perspectives can be integrated into real-world health promotion programs