Motivating Physical Activity: The Roles of Guilt, Pressure, Meaning, and Money
9:00am - 9:45am

Ken Resnicow, PhD, Professor of Health Behavior & Health Education, University of Michigan

What do we know about motivating people to begin and maintain physical activity? When it comes to motivating people to be more physically active, how do you get started? In this morning keynote, Ken Resnicow, PhD, a leading researcher in health behavior and motivation, will discuss how recent advances in behavioral science can help motivate healthy behaviors across a diverse employee population.
Join Dr. Resnicow as he deconstructs:
- The differences between quality and quantity motivation
- How to create sticky motivation
- Which intervention methods work, why they work, and for whom
- The roles of behavioral feedback and incentives