Jun
8
2:45pm 2:45pm

Becoming an agent of change: Using storytelling to start a well-being movement

Laura Putnam, Founder & CEO, Motion Infusion

Lasting engagement stems from a movement that inspires people to get in motion. And starting that movement begins with you, the agent of change. In this session, Laura Putnam, author of Workplace Wellness That Works, will show you how to win the hearts and minds of both decision makers and employees, and how to create a movement that transforms the healthy choices into “normal” choices.

Key takeaways from this session include:
- Learn storytelling tactics to appeal to your employees
- Preparing for obstacles before starting your wellness movement
- How to become a "changemaker" to affect change, and how to sharpen your "changemaker" edge

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Jun
8
1:30pm 1:30pm

Breakout A: Doing employee surveys the right way

David Yin, Director of Market Research & Insights, Fitbit

Need to get employee feedback, but don’t know where to start? Join this interactive workshop led by David Yin, who heads up research & insights at Fitbit. With his expertise from over 10 years at companies such as Avon, Clorox, and Eventbrite, David will lead a session to help you create, deploy, and analyze your best survey yet.

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Jun
8
11:00am11:00am

Communications design: Planning your cadence and calendar

Steven Marjon, Head of Lifecycle Marketing, Fitbit

If you’re like most wellness professionals, marketing communications is your most important "side job". Fitbit’s Head of Lifecycle Marketing Steven Marjon will provide his expertise from his nearly 20 years creating breakthrough communications programs for companies such as Sony PlayStation, SurveyMonkey, Shutterfly and Fitbit. From figuring out the right cadence, identifying the right channels, to designing your calendar, harness communications best practices from a leading consumer marketer and use them in your day-to-day role.

In this session, you'll learn:
- Best practices for communications from a lifecycle marketer
- How to set up different communications tracks for onboarding new employees and a wellness program
- Tools and resources to leverage to gauge the effectiveness of your communications

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Jun
8
11:00am11:00am

Fitbit User Groups: Doing employee surveys the right way

David Yin, Director of Market Research & Insights, Fitbit

Need to get employee feedback, but don’t know where to start? Join this interactive workshop led by David Yin, who heads up research & insights at Fitbit. With his expertise from over 10 years at companies such as Avon, Clorox, and Eventbrite, David will lead a session to help you create, deploy, and analyze your best survey yet.

Key takeaways from this workshop include:
- Understanding how to use market research in your HR role
- Understanding when to create a survey, how to design it, and what data you can collect
- Best practices for how to structure questions, and tools and resources for further learning

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Jun
7
1:30pm 1:30pm

Breakout A: Meet people where they are: Programs for diverse populations

Heather Kennedy, Director of Customer Success, Fitbit Wellness

Whether your company has 500 or 5,000 employees, knowing the best practices for designing your program can save you time and energy. Take a cue from the experiences of Heather Kennedy, Director of Customer Success at Fitbit, as she discusses her learnings from helping hundreds of companies implement successful benefits and wellness programs.

Key takeaways from this session include:
- Understanding your population and designing a program that will resonate with multiple segments of the population.
-Encouraging wellness beyond workplace walls by finding champions within your organization and involve your local
- Tips and tricks to ensure your program is easy to understand, easy to join, and has enough variety to keep participants engaged.

 

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