Steven Marjon, Head of Lifecycle Marketing, Fitbit
If you’re like most wellness professionals, marketing communications is your most important "side job". Fitbit’s Head of Lifecycle Marketing Steven Marjon will provide his expertise from his nearly 20 years creating breakthrough communications programs for companies such as Sony PlayStation, SurveyMonkey, Shutterfly and Fitbit. From figuring out the right cadence, identifying the right channels, to designing your calendar, harness communications best practices from a leading consumer marketer and use them in your day-to-day role.
In this session, you'll learn:
- Best practices for communications from a lifecycle marketer
- How to set up different communications tracks for onboarding new employees and a wellness program
- Tools and resources to leverage to gauge the effectiveness of your communications