Thank you, New York City.

Our second Captivate event was a huge success with 175+ HR leaders, 15 inspirational speakers, and thousands of steps taken.

Weren't able to make it? It's not too late! Join us at one of our upcoming event in Chicago. Fitbit Captivate 2017 equips HR professionals with the inspiration and tools needed to help employees become their happiest and healthiest selves. You'll learn ways to implement engaging, effective wellness programs that drive strong company culture and business performance for years to come.   


Time Session Speaker(s)
8:00 - 8:30am Registration, Breakfast, Networking
8:30 - 9:00am Lift Off: What Wellness Means to Us Amy McDonough, SVP Strategy & Operations, Fitbit Health Solutions
9:00 - 9:45am Motivating Physical Activity: The Roles of Guilt, Pressure, Meaning, and Money Ken Resnicow, PhD, Professor of Health Behavior & Health Education, University of Michigan
9:45 - 10:05am Fitbreak and Snack
10:05 - 10:55am Meet Them Where They Are: How Emory Got Their Employees to Move More Michael Staufacker, Director of Health Management, Emory University
10:05 - 10:55am Moving Forward: How Wearable Device Data Shapes Employee Wellbeing Programs Rachel Schiff, Director of Product Management, Virgin Pulse
10:55 - 11:45am Panel: Workplace Wellness and HIPAA: What Is and Is Not Covered Katie Kenney, Attorney, Polsinelli Law, Lindsay Dailey, Attorney, Polsinelli Law & Lisa Acevedo, Shareholder, Polsinelli Law
10:55 - 11:45am Demystifying ROI: Tracking Measurable Results of Your Wellness Program Rod Reasen, Founder & CEO, Springbuk
11:45am - 1:00pm Lunch and Networking
12:30 - 1:00pm Optional Demo Mark Fritts, Product Marketing Director, Fitbit Health Solutions
1:00 - 1:50pm The ABCs of ZZZs: How Sleep Impacts Your Bottom Line Maurice Ohayon, MD, DSc, PhD, Professor of Psychiatry & Behavioral Sciences, Stanford University
1:00 - 1:50pm Do's and Dont's to Weight Management & Nutrition at Work Cindy Bubniak, Director of Marketing, Health Solutions, Weight Watchers
1:55 - 2:45pm How Social Connectedness Can Help You Get and Stay Healthy John Ericksen, Director of Product, Fitbit Health Solutions
1:55 - 2:45pm A Mindfulness-Centric Approach to Emotional Intelligence Michelle Maldonado, Teacher, Search Inside Yourself Leadership Institute
2:45 - 3:00pm Break
3:00 - 3:55pm Making Productivity Simple in a Connected World UJ Ramdas, Co-Founder, Intelligent Change


Virgin Pulse’s award-winning platform helps employers create a workforce with the energy, focus, and drive needed to fully engage across all aspects of life. Virgin Pulse fosters healthy daily habits and sustainable behavior change, and sets the foundation for a company’s engagement efforts.


Springbuk is the leading employer-facing health intelligence platform. The analytics solution offers a complete view of an employer population. The platform integrates major data sources–including medical claims, pharmacy, biometric, payroll and activity–into a single warehouse for targeted engagement, predictive insights and real-dollar decisions. For more information, visit

The Venue

The Altman Building -

The Altman Building is an iconic building in the heart of Chelsea. It features two floors and 13,500 square feet of space that we have transformed into an inviting and special wellness experience. Hardwood floors, exposed-brick ceilings, and expansive windows harmoniously transform a historical structure into a modern masterpiece. Natural light floods the space through French doors, creating a tranquil retreat from the everyday New York commotion.